Lessons from a creative entrepreneur: To fail is to know the measure of our greatness

 

When Sarah Van Aken decided to shutter her contemporary, socially conscious fashion brand SA VA in 2013 after four years, she did so with a transparency, candor and even celebration perhaps unheard of in the industry. There were press releases to the media in which she spoke frankly of her challenges raising capital and equally forthcoming interviews where she acknowledged the personal sacrifices made in pursuit of success. She invited customers new and old to an impressive blow-out sale and cleared the way for fresh energy in her life with a  farewell party in honor of all she’d achieved. 

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